This plan leverages Goal-Setting Theory by establishing clear, challenging, yet attainable objectives for market expansion and operational improvement. Each step is designed to be a SMART goal component. The focus on incremental improvements and sustained effort aligns with the Compound Effect, ensuring small, consistent actions lead to significant long-term gains. Self-Determination Theory is addressed through talent development, fostering competence and autonomy among the workforce, crucial for innovation and sustained productivity.
Month 3: Complete detailed market analysis report, identifying 2-3 high-potential market segments for targeted expansion. Initiate R&D for one new product concept.